Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet or smartphone) when you visit a website. They allow the website to recognise your device on subsequent visits and to remember your preferences. Cookies can be set by the website you are visiting ("first-party cookies") or by third-party services operating on that site ("third-party cookies").

Similar technologies include local storage, session storage, and pixel tags. References to "cookies" in this policy include these similar technologies where the context permits.

2. Our Approach - Consent Mode v2

We implement Google Consent Mode v2 on this website. This means:

• All non-essential cookies are set to denied by default before you interact with our cookie banner. This applies to ad_storage, ad_user_data, ad_personalization and analytics_storage.
• Only functionality_storage and security_storage are enabled by default, as they are strictly necessary for the website to function.
• If you click "Accept All", all consent signals are updated to granted and analytics and advertising cookies are set.
• If you click "Reject Non-Essential", only strictly necessary cookies remain active.
• Your preference is stored in your browser's localStorage under the key cookieConsent and persists for subsequent visits.

3. Categories of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off. They do not require your consent under the UK Privacy and Electronic Communications Regulations (PECR). They include:

3.2 Analytics Cookies (Consent Required)

These cookies help us understand how visitors use our website so we can improve it. They are only activated if you consent. We use Google Analytics 4 (GA4).

3.3 Advertising and Measurement Cookies (Consent Required)

These cookies are used to deliver relevant advertising and to measure the effectiveness of campaigns. They are only activated if you consent. We use Google Ads (including conversion tracking).

4. Google Consent Mode v2 - Technical Detail

Our implementation of Consent Mode v2 sends consent signals to Google before any Google tags fire. The following consent types are managed:

• ad_storage - controls whether cookies related to advertising can be stored.
• ad_user_data - controls whether user data can be sent to Google for advertising purposes.
• ad_personalization - controls whether data can be used for personalised advertising.
• analytics_storage - controls whether cookies related to analytics (e.g. visit duration) can be stored.
• functionality_storage - always granted; enables core website functionality.
• security_storage - always granted; enables security features.

When consent is denied, Google may still use modelled conversions and behavioural modelling in accordance with its policies, using aggregate non-identifying data. No personal cookie identifiers are transmitted when consent is denied.

5. Third-Party Links and Embeds

Our website may contain links to third-party websites. These sites have their own privacy and cookie policies, which we have no control over and are not responsible for. We recommend reviewing their policies before providing any personal data.

6. How to Manage Your Cookie Preferences

6.1 Via Our Cookie Banner

When you first visit our website, our cookie banner allows you to "Accept All", "Reject Non-Essential", or navigate to this page to learn more. You can update your preferences at any time by clearing your browser's localStorage (the key cookieConsent) and revisiting the site, or by contacting us.

6.2 Via Your Browser

Most browsers allow you to block or delete cookies through their settings. Note that disabling all cookies may affect the functionality of this and other websites. Browser-specific guidance:

• Google Chrome: Settings → Privacy and security → Cookies and other site data
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
• Apple Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and site permissions

6.3 Google Analytics Opt-Out

You can prevent Google Analytics from collecting data about your visits by installing the Google Analytics Opt-out Browser Add-on.

6.4 Interest-Based Advertising

To opt out of interest-based advertising from Google, visit Google Ads Settings. You can also opt out via the Your Online Choices platform operated by the European Interactive Digital Advertising Alliance.

7. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our practices. The date at the top of this page shows when it was last updated. We will notify you of material changes by displaying a notice on our website.

8. Contact

For any questions about our use of cookies, please contact:

The Ashford Review Ltd · 12 Ashford Lane, London EC1A 1BB
Email: info@freshzoeplant.world

You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk if you believe we have handled your data unlawfully.